FRONTIER AI RESEARCH
Evaluation with real people
Put your model in front of the people it's actually built for and find out where it breaks.
Side-by-side comparisons · Blind grading · Expert review · Error analysis · Clear rubrics
Training data
Fill specific capability gaps with examples, corrections, and judgments from the right people.
Demonstrations · Preference judgments · Critiques and corrections · Specialist annotation
Agent and workflow data
Watch people and models work through real multi-step tasks, and capture everything that happens along the way.
Long tasks · Full session recording · Tool use · Where things go wrong and how people recover
How people actually use AI
Study how different kinds of users trust, check, ignore, or override what a model tells them.
Trust and reliance · Differences across user groups · Misuse testing · Changes over time
Everyday consumers, trained taskers, working professionals, deep specialists. Screened against your criteria, not self-reported checkboxes.
The whole session, not just the answers
We capture what people saw, what they did, where they hesitated, and how it ended. You get the full picture, not a final label with no context.
Any market, any segment
Over 100 million reachable people across countries, languages, ages, and professions. If your model needs to work for someone, we can put that someone in the seat.
Full-trace evaluation
Build a realistic version of the workflow, run models and people through it, and see where the agent completes, stalls, or needs a human.
Verified human intelligence
Recruit consumer populations, AI taskers, specialized professionals, and domain experts against explicit screening criteria.
Realistic task environments
Run studies in purpose-built tasks, enterprise workflows, consumer products, games, and historical performance archives.
Reproducible releases
Ship versioned datasets, task specs, rubrics, grader configs, provenance, limitations, and strict train/eval separation.
HOW IT WORKS
Start with a question
What do you need to know, and what decision does it feed? We design backwards from that.
Build the study
We pick the people, the tasks, the environment, and the grading standard, and agree on what "good" looks like before anything runs.
Run and iterate
Sessions run, graders get calibrated, disagreements get resolved, and we flag problems while there's still time to fix them.
Usable deliverables
Datasets, methods, grading specs, findings, and honest limitations. Ready to use the day it lands.
Sessions run, graders get calibrated, disagreements get resolved, and we flag problems while there's still time to fix them.
