ArcticBlue helped a global insurance provider accelerate product development by creating and refining synthetic personas to model customer attitudes toward financial planning and life insurance. The approach achieved 83% accuracy, reduced prediction errors by 29%, and cut bias by one-third, enabling faster, more reliable concept testing and customer insight generation.

We partnered with an insurance company to create a direct-to-customer offering: a renters insurance product built for Millennials and Gen Z. Through rapi research with 50,000+ participants, we cut the launch timeline from 18 to 5 months and delivered a customizable, digital-first experience that exceeded expectations.

We partnered with a government training program to design and deliver customized sessions for hundreds of senior executives, tailored to industry, maturity level, and business objectives.

We helped customer care agents at one of the fastest growth healthcare companies in the US leverage Generative AI to resolve patient issues 45% faster through predictive suggestions.